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Meet the
Robsin Electrical family

At Robsin Electrical & Data, we are proud of the hardworking, honest, and reliable staff we have. Meet the Robsin Electrical family below and find out a bit about them!

Meet the
Robsin Electrical family

At Robsin Electrical & Data, we are proud of the hardworking, honest, and reliable staff we have. Meet the Robsin Electrical family below and find out a bit about them!

Meet Our Team

Meet Our Team

Brad Roberts has been the driving force behind Robsin Electrical & Data since 2016, building the company into a trusted name in the Electrical & Data industry. With over 25 years of experience, including more than a decade in senior management with a Tier 1 company, Brad brings deep industry knowledge and strong leadership to every project. He believes the greatest value Robsin provides is helping builders succeed. From competitive and precise estimating through to hands-on project delivery, Brad works closely with clients to add value to their builds and actively assist them in winning work.

Driven by a commitment to continuous improvement, Brad led Robsin to achieve ISO accreditation in April 2025 and remains focused on embedding best-practice systems across the business. Backed by a high-energy team, he ensures projects are delivered to the highest standard, with client success and long-term partnerships always at the forefront.

Brad Roberts

Director

Ahmed is a qualified tradesman with over 26 years in Electrical Project Management for tier 1 and 2 company’s. He specialises in Electrical works valued up to 3 million and is qualified in Panduit, Commscope and Siemon. Ahmed is a disciplined results focused leader who always works with his team to ensure that work is completed on time and within budget. Communication is extremely important to Ahmed and he quickly builds long lasting relationships with Builders and Building Managers by assisting them with a range of electrical solutions.

Ahmed El-Asmar

Project Manager

Brenton is a highly skilled electrician with 20 years of experience, including 7years at Robsin Electrical & Data. Over this time, he has advanced from leading hand to foreman, and most recently, to Project Manager. His promo-tion was part of a carefully planned progression, supported by a tailored training program to prepare him for the role. Brenton’s extensive experience managing projects and overseeing daily tasks has given him a deep under-standing of site requirements. His exception ability has made him a favourite among our regular customers, who consistently request to collaborate with him. With the support of a seasoned management team, Brenton is poised to thrive in his new position.

Brenton Wilks

Project Manager

With over 15 years of experience in multi-site and team management, Karina has built her career on the belief that businesses succeed when employees and employers thrive, with fairness, quality and accountability at the core of every role. Passionate about career development, Karina is a strong advocate for apprentice management, ensuring our team have the support to build successful careers. She is dedicated to team engagement and creating a workplace where everyone feels valued and empowered to perform at their best.

Karina also plays a key role in maintaining safety standards, quality systems and compliance at Robsin Electrical & Data, including ISO accreditation. Her people-first approach continues to shape a workplace that delivers excellence for clients and the team.

Karina Smith

Office Manager